"The Disney gadget is aimed at an emerging Chinese middle class that does not have the history with the Disney brand that Americans do, said Edward Kummer, a Disney executive in charge of online promotions of the company's parks and resorts.
The gadget is constantly being updated via RSS feeds with news about the theme park and also includes long-format video, itinerary planning tools and other interactive content.
"This is effectively having a Disney application on the PC," Bach said.
No details were provided about the size of the application, the computing resources it uses or whether consumers could remove these branded gadgets."
There is a video of the Disney talk during Bach's presentation, up on the Visit MIX07 site. I've taken a few (rough) screenshots of the Disney gadget from the video, because I think its interactivity and rich real-time data (including video) is a great example of how widgets/gadgets will evolve over the next couple of years. I also expect this kind of interactivity and multimedia in widgets that run in the browser (e.g. Microsoft's own live.com widget platform).
Note that I haven't yet seen the Disney gadget on the Web, so if anyone has a link to it -- please note in the comments.
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