Monday, March 19, 2007

A call to Beyonce

Beyonce Becomes New Face Of Samsung Music Phone

"Irreplaceable" star Beyonce Knowles has been tapped as the face of Samsung's newest music cell phone.

The soul diva was in New York City last Saturday shooting a tv commercial for the Samsung Ultra Music F300 phone - a brand-new device that comes with an FM radio and a Quick PC Sync function, allowing users to create and manage their music library. It also has a unique dual-face handset design. One side has a large screen with a sweep touch key for music control - just flip it over to the other side to use your mobile phone.

The worldwide campaign, which includes TV commercials, print ads global concert tours and other co-promotional activities, will kick off in April.

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